Cedar Rapids, IA
ryanleekeller@gmail.com
rlkdesign.com
Ryan Keller - Art Director / Designer
focusing on good design with love
Biography and strategy
As a graphic designer, I believe that great design lies in the power of simplicity. My work is driven by the philosophy that clear, purposeful design can communicate complex ideas with elegance and precision. I approach each project by diving deep into the problem, focusing on distilling the message to its most essential elements, creating visuals that are both functional and aesthetically striking.
I aim to craft designs that speak through clarity—clean, modern, and intentional—where every element serves a purpose. My goal is to ensure that the design not only meets my clients’ objectives but does so in a way that resonates deeply, stands the test of time, and leaves a lasting impression. By balancing beauty with efficiency, I am committed to creating work that is not only seen but remembered.
Sample work
Experience
Owner / Director
rlkDesign
2017 — Present
The man with many hats.
Graphic and Multimedia Designer
Greater Cedar Rapids Community Foundation
2024 — 2025
At the Foundation, I lead the visual direction for our print and digital marketing efforts, developing cohesive design systems that bring clarity and impact to our storytelling. From strategic campaign materials and donor engagement pieces to social content and event collateral, I ensure everything aligns with our brand’s purpose. I’ve elevated our digital presence through improved UX/UI design and content strategy, while overseeing photography and video production to strengthen our visual narrative.
Senior Designer
CRST
2023 — 2024
I was tasked with elevating the CRST brand across all touchpoints—from product packaging to promotional campaigns—while managing the creative execution of internal and external materials. My role required strategic collaboration with marketing and leadership to ensure every piece of design aligned with our business goals. I drove creative consistency and innovation while juggling high-volume projects, tight timelines, and complex production workflows.
Senior Designer
HorsePower Brands
2022 — 2023
As the creative lead for multiple brand launches, I built bold visual identities and led the art direction for large-scale campaigns across digital and print. I managed a team of designers, developed streamlined workflows, and worked directly with executives to translate big-picture goals into tangible brand experiences. My work consistently aimed to differentiate each brand in a competitive marketplace while staying aligned with core messaging and strategic vision.
Senior Designer
Motion Industries
2015 — 2022
At Motion Industries, I played a key role in developing and protecting a multi-billion-dollar brand through thoughtful design and storytelling. From leading video campaigns to producing high-impact packaging and digital experiences, I ensured every project was on-brand and results-driven. I also handled vendor communications and directed outsourced creative work—acting as both designer and brand steward to ensure consistency across all channels.
Education
Coe College
Cedar Rapids, IA
Studio Art / B.A.
2001 — 2005
Studied under master printmaker Kathy Caraccio studio. Manhattan.